If you’re an entrepreneur, investor, or retailer in the food or health and wellness space, The Irresistible Factor Podcast is for you.
Here I interview inspiring founders, CEO’s, investors, and retail buyers about what makes early and mid-stage brands truly Irresistible.
Hosted by Kristi Bridges
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Kristi is a speaker, consultant, strategist, and storyteller…
She has the unique expertise of making brands in the food and health and wellness space Irresistible to consumers, and also to investors and retailers. As President and CEO at The Sawtooth Group, Kristi has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor™, the first and only research tool proven to understand today's digital consumer's relationship to brands and to quantify their potential to investors and retailers.
Kristi has a deep understanding of food trends, families, and the health and wellness space. Her experience marketing brands like McCormick, Beechnut, Hershey, Skippy and Blue Buffalo have given me powerful insights into the changing family dynamic and how important a role food and health plays.
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